Getting started

Copilot SEO reads your Google Search Console data and turns it into a short list of changes worth making to your site. When you make one, it checks about a month later whether it worked.

What it does

• Action plan: a small, ranked list of changes, each with the evidence behind it.
• Experiments: measure a change you made to a page, a group of pages or the whole site.
• Alerts: a heads-up when clicks, position or CTR move sharply.
• Annotations: Google updates, your releases and your notes, drawn on the charts.
• Explore: Pages and queries, Rankings, Breakdowns, URL groups, Reports and Topics.
• An AI assistant: ask Claude about your data and your Action plan.

What it does not do

• It does not crawl your site. For technical checks, import a crawl from Screaming Frog or Sitebulb. See Crawl import.
• It is not a rank tracker. Positions are Search Console's averages across every search you appeared in, not a daily check of a keyword list.
• It only knows searches you already appear for. Search Console reports nothing about searches where your site never showed, so this is not a keyword research tool.
• It does not change anything. We have read-only access to Search Console, and we never touch your site.
• It does not prove cause and effect. Reviews and experiments show what happened after a change, not that the change caused it.

Set up your account

Setup walks you through it:

1. Connect Google. Sign in with a Google account that can see your site in Search Console. See Connect Search Console.
2. Pick a site. Choose the Search Console property to import.
3. Watch the first import. The page shows its progress. You can leave; we email you when your data is ready. See Your first import.
4. Add your brand terms. So we can split searches for your name from the rest. See Breakdowns.
5. See your first action. The strongest change to make this week.

Until you finish or hide it, a strip on the Overview shows how many steps are done, with a link to the next one.

What to look at first

1. The Now queue on the Action plan. Open the top action and press Diagnose.
2. The Overview chart. Look for jumps and dips, and the annotations next to them.
3. Queries sorted by impressions. Searches near the bottom of page one, or on page two, with lots of impressions are often the quickest wins.

Help while you work

Each page explains itself behind the About this page button (the small "i" by its name). The first time you open a page, the start of that explanation also shows above it in one line.

The Help menu has Take the tour, which walks you round the main screens, and Show page tips again, which brings those one-line explanations back.